Vital Skills: Recruiting Befrienders

Purpose of Course 

This module is designed to develop your knowledge and understanding of recruiting befrienders. The recruitment of volunteers is a topic consistently raised at our networking events and it is why this course was designed and launched years ago - we know it can be a constant challenge for befriending projects. Recruiting and retaining the right volunteers is a continuous challenge for befriending services. Making sure you have a clear message about what you do and how you do it is important, you have to make sure your messages reach the right target audience. How to be successful at all of these levels of the recruitment process is the key focus of this course. Please see a full list of the agenda below. 

Please note: Though the course is focused on the volunteer recruitment process, much of the information is transferable to staff recruitment too. 

Learning objectives include 

  • To develop an understanding of barriers to volunteering 
  • To propose solutions to overcoming barriers to volunteering 
  • To review recruitment protocol and elements 
  • To critique and analyze social media and social marketing 
  • To discuss good practice methods in recruitment policies and procedures 

Duration and Time Commitment 

We are offering this course in a one-day intensive delivery so that staff can complete the training in more efficient timing. Throughout the five hours, participants will discuss and share practice, and complete interactive tasks. The five hours are broken up with two comfort breaks. Post-event, all participants will receive a certificate of completion after their attendance and participation at the event. Participants will also gain access to the Resource Pack with all the course information, as well as any relevant sample policies, procedures, or guides signposted during the course.  

Agenda for the day 

  • Networking and Understanding the recruitment landscape 
  • Understanding Barriers to Volunteering Including Research on Gender 
  • Tea Break
  • Recruitment Elements and Creating Your Recruitment Procedure 
  • How to Advertise, Social Problems, and Social Marketing
  • Tea Break
  • Creating Advertisments and Social Media Posts 
  • Role Descriptors, Service Profiles, and Good Practice in Volunteer Application Forms 

Additional support

Any attendee of this course will gain the opportunity to access 1:1 support and consultancy with Befriending Networks staff to review the impact of marketing materials and advertisements. 


This day of delivery is £65 for members of Befriending Networks, £90 for non-members. Are you a member? Make sure to log in before booking to receive your discount. 


Contact the course facilitator at


Cancellation Policy: Please note: we understand that circumstances may require a change of training dates. We allow you to defer once when we are given notice of at least 48 hours, after that it is seen as a non-refundable cancellation. Please check your diary before committing to any dates. If you must defer your space due to unforeseen circumstances, requests must be made before the class starts to be considered. You can contact the facilitator of your event, or to discuss your booking.
Accessibility: All Zoom events have live closed captions available. If you have any accessibility requirements, please do get in touch and notify our Learning and Development manager so that they can best prepare and ensure the course is inclusive of your needs.