What is your evidence?
Types of evidence that might feed into your campaign include:
- Statistics showing the numbers affected
- Personal testaments from your clients and their families of the impact befriending has had on them
- Service evaluations or feasibility studies
- Visual materials such as photos or a DVD and podcasts
- Research from other sources showing how what you are proposing has worked elsewhere
- Information showing the financial implications, including the cost of your solutions, and savings that could be made if they are put in place
- Supporting information from referral agencies and professionals, such as social workers

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